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ENHANCING THE VISUAL BRAND LANGUAGE IN HI TECHNICAL COMPLEXITY

 

Pöttinger is an Austrian family-owned company that contributes to a sustainable increase in effectiveness, efficiency and quality in agricultural production and that acts as a partner on whom its customers can rely. When it comes to design a disc mower, a lot of constraints are given by the technical package and the scenario of use. The product should be easily recognisable from distance, enhancing the visual brand language, as well as functional and well refined when examined from a close distance. Performance, robustness, and practicality, are some of the key values insuring the novocat success.

 
 

TEAM WORK - PÖTTINGER